This is a collection of catalogues I have worked on within the fashion industry. From concept to creation and working with a team of talented designers, I built, styled, directed and designed all of what you see here.
A collection of my technical packets built from scratch for various apparel brands. This included sourcing a reference sample, sketching the garment based off of my own unique twists, and then finally speccing, calling out measurements, filling the garment with correct color and print, etc.
These images were taken while I was working at The Sourcing Co. in Irvine, California. Getting the right product shots included having to find the right model that was up to Nordstroms, Tilly’s and Zumiez’s standards. Kelsey was the right girl for the job and was able to have fun in each garment/look I created and designed.
Once all of the shots were taken, it was up to me to compile two to three of the best in order to begin the process of touching up, which I also ended up completing before sending to our buyers.
Styling & Social Media
Some of the most fun I have had in the design industry has come from putting my designs on an actual human. Here is a compilation of images I have styled and directed of women modeling my creations.
Private Label Design Work
Private Label Swim for Tori Praver, Amuse Society & Target's in house brand, Xhilaration
Concept to Creation
Showcasing the tech pack process to finished garment in a styled shoot